My name is Leandro Agro' and I am an awarded IxD/UX Director, IoT Guru, patents contributor, with 15+ years of design and team leadership. I work as: Digital Product Director @Design Group Italia. Customers list includes: PepsiCo, 3M, ABB, Unilever… “Design isn't just about shapes or pixels anymore. Design is the process that shapes product behaviors, communities, companies and -in the end- builds new worlds” Side activities: FrontiersX | SrLabs | JoinPad |

Design Group Italia NYC moved to Galvanize, co-working & event space. Address: 315 Hudson St, New York, NY 10013, USA

Galvanizing DGI @NYC

I really don’t know if this explanation is true. Douglas, said that is easier of that:”It was a joke”. Btw. I still love the idea that 42 means “anything you want it to be“. btw. For those that are not aware about 42.

About 42

As Design Group Italia, we participated to a fantastic hackathon in Venezia. Our role, was to inspire the participants with our talk and our projects: MEG: Our internal experiment on micro-growing with artificial light. We grow in Space! :) Unicef Kids Power: Fighting the child obesity risk,…

Just an usual day in Venezia

Progettare sulle reali esigenze e i comportamenti di ognuno di noi non è un compito riservato ai designer, ma la sfida che ogni amministratore delegato, imprenditore e manager oggi deve affrontare. Viviamo una rivoluzione inarrestabile che mette ognuno di noi davanti a un futuro che…

Internet of Humans | my first solo book

This presentation was conceived to inspire teams working in a hackathon (in Venezia). The main focus of the speech was about physical objects and their power in building trust, identities, affection, etc. About Objects | Hackathon slide from Leandro Agro'

About the objects…

Together with the mobile guru Giuseppe Taibi, yesterday we saw GITA -the new Piaggio’s robot- live at the premiere in Boston, MA. It was a great pleasure to meet my friend Jeffrey Schnapp (PFF, Ceo) and see what a great team he created around PFF. I think…

Forget Autonomous drive, welcome to… granular mobility! :)

Steve Jobs’s biological father, Abdulfattah “John” Jandali (b. 1931), was born into a Muslim household and grew up in Homs, Syria.  He  pursued a PhD at the University of Wisconsin.Joanne Carole Schieble (SJ biological mother) became pregnant in 1954 when she and Jandali spent the…

Her father was a tyrant

I just finished my first solo book, titled INTERNET of HUMANS. It will be published in Italian by Egea Editore, in collaboration with TAG Innovation School. Stay Tuned. other books where I contributed: – Digital Entrepreneur; Ed. Franco Angeli (2016) – Digital Media and Human…

My first solo book…

Designing for… The Smart Object Age surpassed ONE MILLION of users and a half million Selfies social. (Yeah!)

Updates from

We live on the edge between Cloud Computing and IoT era. In this stage of technology evolution, to be connected it’s a Darwinian issue for a product: the key element to live long and prosper.


Placing an object in the pocket, inside the car, over the desktop or at customers’ home, means to build a personal, bi-directional, always on, communication channel.


An incredible team ( I mean) realised a great GOAL: Half million social selfies and this huge success story with Juve (at the Stadium).
I am particularly happy and proud about it because… Social Selfie is patent (pending) that I conceived during my holidays in Sicily, between an Arancino and some ricotta cheese sweets.

To be connected is the “natural state of mind” for any object