IxDA is back in town

Having the IxDA back in Milan, it was a huge opportunity to remind to the whole IxD community who we are and why we care soo much about Interaction Design.

I started recalling when I was a student. I spoke about my incredible student experience at ADP ’97: Apple Design Project, trying to focus the attention on what was missing at that time: the web was a child. smartphone weren’t yet there. Augmented Reality was a Sci-Fi dream. But we were interaction designers: dreamers who later contributed to the incredible technological shift we now live in.

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Having IxDA at DGI’s place was -off course- an opportunity to underline the need of the atoms in the ocean of bits we all are contributing to create around us. DGI’s youngest talents were in stage, being a living example of this “atoms matters” heritage.

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As design professionals and leaders, we shared everything possible with the fabulous audience at the IxDA night, leaving them with the mother of all the questions:”What a designer should design, today?“.

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See you soon.