PROFILE

I’m an awarded IxD/UX Director, patents contributor, with 15+ years of design and team leadership.

It’s widely known that teams with the most talented people are able to make the best user experiences. In multiple agencies and product companies I both led large teams and defined the design vision, often creating and mentoring new interdisciplinary teams. Selecting and hiring great people, making designers and developers work together, and creating a common vision with solid strategies to reach it are all activities that I successfully conducted in all my career.

I worked with global customers: PepsiCo, 3M, Warner, Philips, BT, Sanofi, Ferring, Jansenn, Generali, Orange, Unicredit, Banca Intesa, Banca Sella, CartaSi, Bracco, HP, ENI, Enel, Symantec.

SAMSUNG CSC

 

WORK EXPERIENCE

DIGITAL PRODUCT DIRECTOR
Design Group Italia (Large consumer brands | Milano) — 2014 / now

DGI is a historical design firm, born in 1968. This awarded studio historically influenced what the rest of the world define as “Italian Design”. With 45years in product design, DGI fuelled hundreds of successful industrial product. Now the Internet of Things is adding new talents to what design usually provide. My role is to lead DGI, into IoT space, creating a new brave team, that includes psychologists, Product Designers and high potentials from Singularity University and Iuav. Customers where my team is involved includes: PepsiCo, 3M, ABB.
UX PRINCIPAL
Razorfish Healthware, Publicis Group (Healthcare, Milano/Philadelphia) — 2011

As a UX Principal, I was involved in strategic decisions, including the definition of design methodologies, company processes, UX careers, hiring, deliverables standardisation. Together with the global leadership I influence over 200 colleagues. I also directly lead a local UX agile task force for ad-hoc activities. I contributed to the Company Manifesto and strategic white papers.
CO-FOUNDER & CEO
WideTag (Internet of Things | Redwood City, CA) — 2008

My responsibilities included Product Design, Prototyping Lead (from wireframes to hardware) and Business Development. I managed a remote team of 7 people.

 

R&D LAB DIRECTOR
Kallideas (Virtual Assistants CRM | Milan) — 2006

I built the LAB from zero, combining 3D expert with HCI expert, language expert and software scientists. I lead a team of 15 people, curating the UI/NUI. I was the company cultural front-man.

 

DESIGN DIRECTOR
SRLabs (Eye Tracking, Healthcare, Retail | Milan) — 2004

I was one of the original partner of the company, hiring the best talents and building the design and service department. I also contributed to 3 patents (plus one with a sister brand) and 11 copyrights.

UX DIRECTOR
Webegg Group (IT Consulting, Finance, Insurance | Milano) — 2003

I created a new design team selecting the talent from over 1,000 webeggers, leading the new design-driven direction of the company directly reporting to the CEO (Roberto Casaleggio).
CHIEF CREATIVE OFFICER
Altoprofilo (UX Consulting, Telco, Media, Milano & Boston) — 2000

I built and led a team of 25 interaction designers and other creative professionals.
CHIEF CREATIVE OFFICER
Think (Web Agency) — 1997

I led a 20 people production team, including IA, designers, developers, and copywriters.

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