My name is Leandro Agro' and I am an awarded IxD/UX Director, expert about IoT, patents contributor, with 15+ years of design and team leadership. I work as: Digital Product Director @Design Group Italia. Customers list includes: PepsiCo, 3M, ABB, Unilever… “Design isn't just about shapes or pixels anymore. Design is the process that shapes product behaviors, communities, companies and -in the end- builds new worlds” Side activities: FrontiersX | SrLabs | JoinPad | TOK.tv
A year without pants… Its just a citation… it’s not true. Not me..
From Cupertino to Cupertino.The first time I went to Cupertino was because the Apple Design Project. I was a Domus Academy student and the school selected my project to partecipate … Continue reading From Cupertino to Cupertino (1997-2019)
Building a fearless AI based search engine…
Great days spent all around Augmented Reality, together with David Rose, Mauro Rubin and half dozen of other incredibly talented people.
It’s official. I completed my IoT Management Course at Stanford University. Together with the team, we developed the concept of a patient monitoring system…
Banzi, Kiki, various aliens and much more, in San Mateo. Later we discovered that the Maker Faire will not be renewed. https://makerfaire.com/bay-area/
D15: The new Ericsson Lab is born (today)
Sitting on the dock of the Bay, in search of Alien lifeforms (with Friends)
I did it. The most funny, exciting, workshop at Stanford. THX J.
What a fantastic immersion in the deep Nature. What an opportunity to wear unimaginable shirts (at least for a designer).
…just a single snapshot from my last deck…
I started my first IoT company in CA in 2008. I contributed to a few patents, wrote two books, dedicated myself to tons of IoT project for really big brands, … Continue reading Starting something a little crazy. (I am not to old to learn… again)
BlueBattery is the new frontier in small size batteries. Powerful enough to power wearable or medical devices, and completely non-toxic, to the point you could recycle it. Join us to see a demo and … Continue reading Future Batteries
Future-proofing creatives Creative Next it’s the digital stage for future-proofs designers, engineers, writers, marketers, and entrepreneurs to prepare for collaboration with smart machines. I am proud to be part of … Continue reading CreativeNext: day 1
my neighbourhood are different + guest
My talk @World Usability Day, Turin (from Palo Alto)
On the occasion of our 50th anniversary, We invited some of our friends, partners, and design leaders to discuss design at La Triennale di Milano. Designers have always been on … Continue reading DGI makes 50y! (while I was in CA)
Mauro Rubin, Joinpad‘s founder & Ceo, takes me updated… Well done Brò. I am pretty sure you will be successful with what we started in the very early years of … Continue reading Meanwhile in China (Joinpad’s shots)
All CEOs from Amazon, Google, Microsoft, Twitter, YouTube, Salesforce, HP -plus other super talented minds- in just one day. #OnlyinSF Incredibly few people were attending and I was lucky enough … Continue reading WIRED 25 @SF
After years, I wrote a new post on Medium. I did it after meeting (again) Stewart Brand, Kevin Kelly, Howard Rheingold… I did it because they inspired me (again) I … Continue reading WEC50: The (Whole) Earth is POP
“Magritte balanced irony and conviction, philosophy and fantasy, to illuminate the gaps between what we see and what we know” (MOMA SF)
Nothing is more Californian -at least in the Bay Area- than the Grateful Dead. This amphitheatre (see picts) in Mountain View was built in 1985/6 mainly to host their music. … Continue reading Grateful Dead = California
Before or later I will write something about him… While the life in SF still evolving.
Thank to Franco Angeli crew, I did it (again). Here is my second book. This time I wrote about the Internet of Things and the profession of designer of connected … Continue reading IoT Designer. Welcome to my second book. (this time published with Franco Angeli)
Having the IxDA back in Milan, it was a huge opportunity to remind to the whole IxD community who we are and why we care soo much about Interaction Design. … Continue reading IxDA is back in town
My co-founder Matteo Penzo, introduced the brand new edition of the Frontiers Health conference that will be curated by Roberto Ascione (in the picture). FRONTIERS HEALTH will take place on November … Continue reading Road to Berlin: Frontiers Health is back!
Talking on the very same day, stage and event of Reid Hoffman? #Done. :) My interest for autonomous drive and the novel design perspective of this specific kind of connected … Continue reading Autonomous Drive: Talk @ConnectedCity
I do not speak about our business projects usually. However, there are moments and situations that allow us to unveil something related to our everyday job. This is the case … Continue reading 4y! from zero to everything connected
Listening Roberto Bonzio‘s stories it is like to travel to California, or -perhaps- better. In fact is very well know that California is a “state of mind”, and Roberto -supported … Continue reading IdF LIVE @BlueNote Milano
“If, as Ellul has it, technology is the state religion, Singularitarianism must be seen as its most extreme and fanatical sect. It is the Opus Dei of the postwar church … Continue reading Vernor Vinge’s “Religion”
TOK.tv still growing
Joinpad builds the industrial AR next step. @Mauro RESTA UMILE. :D
Some shots from my quick trip to Venice, where I was speaker @EICS conference. The title of the speech was:”Augmented Minds”. “Augmented Reality does not serve machines, but us, … Continue reading European Summit Immersive Computing
Thanks to our friends from WARNER BROS we achieved a small but precious dream: to see READY PLAYER ONE in a private premiere. Joining the forces between FRONTIERS CONFERENCE, JOINPAD, … Continue reading READY PLAYER ONE (Premiere)
According Wikipedia, “David Rose (born February 19, 1967) is an award-winning product designer, entrepreneur, and lecturer at the MIT Media Lab. David is on a mission to make technology subtle … Continue reading David Rose
Few days ago, I had the pleasure and honour to talk about UX -> Digital Transformation and Design Thinking with the Italian Compagnia delle Opere. The webinar, recorder live in … Continue reading UX Webinar with 150 small software houses
I can’t say nothing, but we are super-satisfied by the opportunities emerged during this Californian trip. Here are all the non-business related highlights from the (some of the) places where … Continue reading Stealth mode ON
I had great time in Rome, together with SARA’s core people. My role was to inspire them with a speech crafted around digital transformation, design thinking and the role of … Continue reading ConvAction SARA (Rome)
After weeks spent in the Bay Area, heavily involved in Autonomous driving vehicles, AI, Robotics, Digital transformation projects, make sense just to stop for a while an meet this old … Continue reading The Golden
For a couple of years I lead the Talent Garden Innovation School UX Master. It was a good experience for me, and -as Design Group Italia- we were so lucky … Continue reading TAG MasterUX | Caminetto Night
I was a speaker in this very cool ING DIRECT event dedicated to Fintech’s startups. Special Guest Martin Wezowski, Chief Designer at SAP. AI, bots and blockchain technologies will … Continue reading ING Direct CHALLENGE
We hosted @DGI the whole smartdesign Master Course: about 60 students lead by Venanzio Arquilla, from Politecnico di Milano. “A nice evening discovering the real design life“.
I spoke about the connection between artificial intelligence and design at Swiss Center, in a conference organized by Casaleggio. Connection -> Data -> Intelligence -> Empathy.
I saw this band for the first time in Boston, more than 10y ago. Later I meet them again in Houston, where they were in tour. Lat year I saw … Continue reading Blu Man Group
Joinpad, the augmented reality firm for the IIoT, was on stage @FutureLand. #business_milestone Program of the day |VRARA Meetup
H-International School is an IB World School, authorized by the International Baccalaureate up to the Middle Year Programme. Today I remotely spent one hour with the students, talking about “what it means … Continue reading Back to school / They were young
NEXUS is a local Science Event that is organised in Sesto San Giovanni. Inspired by “Internet of Humans“, my Publisher EGEA, invited me to give a speech about DESIGN and … Continue reading NEXUS: Design & Superpoteri
Friday was a very special day. I spent the whole afternoon @MMN in Trezzo, close to Milan. For many people around, this place is “just” the best Apple dealer in Italy. To … Continue reading This is MMN: Realm of inspiration, Apple tech and Museum
Last week, I spoke at EXPLORE talks:”Innovation and Design Trends”. Two days with top class international speakers to explore everything you need to know about innovation and design thinking. During … Continue reading Design e/è Trasformazione / EXPLORE
With the exclusion of Warner Bros and Symantec, I do no partecipate often to other companies’ internal meeting. This time I have made an exception for Sas. In fact, those … Continue reading Sas goes X-factor style (and I was in the Jury)
Stranger Things is on Air (and it is absolutely great) while very a strange sky is over our heads. / Those pict weren’t photo edited
Star Wars Movie Night – Private Screening of ‘Consign To Oblivion’ at Design Group Italia At this first-ever DGI movie night, we will screen ‘Consign to Oblivion’, a non-profit feature … Continue reading Star Wars night @DGI